The story behind the Caldén tree

You will see the iconic tree and horizon insignia all over our collection, on our branded pieces. Read on to explore the meaning behind our logo and to uncover its special symbolism.

The pampeano logo features a long horizon line, on which stands the form of a single tree. This is the Caldén tree, which is recognisable by its distinctive silhouette. It is a tree native to La Pampa, the province of Argentina where pampeano has its roots. We are a company born out of a passion for specialist South American craftsmanship, with our origins in the lively polo scene on the fields of La Pampa. Since the very beginning, we have fostered local artisans working in traditional ateliers. It is our love of authentic leatherwork and meticulous attention to detail that makes our handcrafted leather pieces stand out from the crowd. In a world clamouring for mass production and impersonal, large scale operations, the work of pampeano ensures that local craftsmanship and handcrafted artwork has a place on the global stage.

What is the Caldén tree?


The Caldén tree is known for standing lone and upright on the dusty plain, creating that iconic outline against the evening sky. It is a constant reminder of our heritage in La Pampa and our ethos of providing exceptional, handcrafted pieces, all inspired by our experience of the South American lifestyle. The roots of the Caldén are known for being exceptionally deep, extending far down under the sandy plains where this tree thrives.

The Caldén tree casts a stunning silhouette against the evening sky. The Caldén tree casts a stunning silhouette against the evening sky.

Where can you find the pampeano logo?


Our branding is an assurance of the high quality craftsmanship that is associated with pampeano. We take pride in embossing our logo onto our much loved polo belts, which you can see here. Each belt tells a different story about South America, and each handmade item is individual to its owner. The buttery soft leather, which has been vegetable tanned using age-old recipes, conforms to the shape of the wearer, and over time will develop its own patina that tells a story of your unique experiences. Click on any of the belts below to find out more about its story.

The estancia has the sandy tones of the rugged plains of La pampa, where gauchos ride under the sun, practising their world-famous horsemanship. The estancia has the sandy tones of the rugged plains of La pampa, where gauchos ride under the sun, practising their world-famous horsemanship.


The Moca exudes The Moca exudes the tranquility and expansiveness of an afternoon in the sun, in a coffeehouse away from the brouhaha of the city.


Children's leather polo belt The multi encompasses many different aspects of life on the estancia. The cream and sky blue panels recall the gaucho's journey across the sandy, sun-drenched plains of La Pampa. Come night, when darkness draws in and the sky turns inky, everybody on the ranch gathers for an asado, where local meat is cooked on a fiery barbecue outside.


The GB design combines the dual heritage of each pampeano polo belt. This is our unique take on the Union Jack, adapted to take the form of the pampa diamond. As a whole, the design represents the journey of each belt from the atelier in the pampas, to locations around the world. The GB belt was created to celebrate Team GB's journey to Rio this Summer for the Olympic games. The GB design combines the dual heritage of each pampeano polo belt. This is our unique take on the Union Jack, adapted to take the form of the pampa diamond. As a whole, the design represents the journey of each belt from the atelier in the pampas, to locations around the world. The GB belt was created to celebrate Team GB's journey to Rio this Summer for the Olympic games.


 

Equestrian


Followers of our pampeano will know that our brand began as a supplier of luxury polo equipment and equestrian accessories. Click here to discover our current equestrian range and here for pieces designed for the rider and the pony.

Explore our range for the rider and pony, with stunning pieces all inspired by the South American heritage of horsemanship and expert craftsmanship. Jon Savage photography. Explore our range for the rider and pony, with stunning pieces all inspired by the South American heritage of horsemanship and expert craftsmanship.
Jon Savage photography.

Man's best friend


As the saying goes, the dog is man’s best friend. With this in mind, we created branded accessories for canine companions, which many love to match to their own belts and accessories! Click here to discover our range of leads and collars, made from sturdy Argentinian leather and handstitched with waxed saddlery threads.

 

A selection of our lurcher collars, especially for the slim necks of slender dogs. Each belt is handstitched with the famous pampa pattern, with a quality that will withstand even the most active of dogs. A selection of our lurcher collars, especially for the slim necks of slender dogs. Each belt is handstitched with the famous pampa pattern, with a quality that will withstand even the most active of dogs.


Follow us on instagram @pampeano_ for inspiration, or tweet us @pampeano_ to share your favourite way to show of the famous Caldén emblem.
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