an argentine adventure

pampeano's aw16 campaign stars the world renowned gentleman style icon, Jan Cavalli. It was captured in the atmospheric grounds of Kirtlington Park polo club by award winning fashion photographer, James Alexander Lyon.

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Keeping in time with the British seasons, pampeano paid homage to their roots, travelling to the rugged landscape of Kirtlington Park to capture their story.

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The boot-worn paths, skilled groomsmen, handsome ponies, smokey Argentine asado and aged rawhide bridals hooked on distressed wooden panels and worn leather saddles all created the perfect backdrop to transport the pampeano team to the vast and wild, sun-baked plains of the pampas in South America.

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Talented photographer, James Lyon is experienced in capturing the spirit of pampeano, having told their story once before, through his lens at Lassco during their aw14 campaign. His dramatic, rich and atmospheric style perfectly encapsulates the contrast between the rugged landscape and pampeano’s impeccable luxury fashion pieces.

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Jan Cavalli perfectly embodies the pampeano man, with styling taking the form of relaxed Oxford and linen shirts, partly unbuttoned and rolled sleeves, completed with distressed leather loafers and jackets. As the afternoon light fills the stables, a more refined appeal was created with smarter separates and textured tailoring. The rugged natural grooming of Jan Cavalli completed the look, courtesy of creative hair stylist, Kirsty Carpenter.

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Coming soon:

pampeano will be introducing you to the beautiful models, Liliana Neugebauer and Ralitsa Nikolaeva who accompanied Jan Cavalli on the shoot. You will also be introduced to the creative and talented work of Diego Carvalho who captured the story on film, so that you can watch the campaign unfold before you and see the story being told.

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