pampeano in The Guardian - Marketing & PR competition entry
pampeano has been shortlisted in The Guardian newspaper's Marketing and PR showcase competition 2015-16 and details about the entry for the marketing and PR category of the Guardian Small Business Showcase competition are featured in an article in the newspaper.
Pampeano Shoot September 2014
pampeano is one of the only remaining authentic brands where craftsmanship and heritage is still genuinely at the heart of the business. Its world-renowned leather polo belts are individually handcrafted in Argentina by true artisans using traditional skills and techniques. One of pampeano’s most noticeable unique selling points is the iconic hand-stitched pampa diamond patterns which feature on its polo belts and other luxury leather pieces. What is harder to appreciate from just looking at photos, is the exquisite quality of leather used for all of pampeano’s products, which really is the true essence of luxury. The highest grade, vegetable tanned leather available in Argentina, is thick, butter soft and supple which warms - and improves - with age. The colour is a rich Havana brown and that distinctive, high quality leather aroma which we all know and love is satisfyingly familiar. The explicit attention to detail in the uniform stitching of the vibrant wax-dipped saddlery threads is mesmerising and it is a sheer delight to discover all of this from within its cream and brown pampeano gift wrapping.
pampeano's specialist team knew that they had to think outside the box to share the experience of these stunning products, appreciating that the quality was unquestionable once you experienced the pieces for yourself. pampeano began by approaching the local university in Oxford, offering the brand as a live case study to a class of masters' marketing students for fresh talent and insights on how to spread the word in the new digital age. Since then, pampeano has continued to return to the university with an internship programme, supporting the Oxford based students.
Word of pampeano and its hand-embroidered polo belts spread quickly, with inspirational celebrities and bloggers choosing to endorse the brand after falling in love with the products. Bloggers and vloggers alike have taken the time to review pampeano's leather items - sharing their delight in the quality of the products. As part of this marketing campaign, pampeano's designer travelled to Argentina to visit the artisans who stitch the belts to capture the authenticity and craftsmanship of the products and share the imagery to all of its followers.